Venue operators benefit from many proven aspects of the Escapism offering. Benefits such as:-

Increased food and beverage sales
Spend per head increases significantly because of the convenience of not having to queue at the bar or wait for table service. Furthermore, customers are much more experimental with their ordering as they have the time to browse menus and make their purchase rather than the “pressure at the bar” syndrome forcing quick decisions.

Improved mark-ups
Because customers are naturally more experimental when using the Escapism system to order their food and beverages, the average GP margins achieved increase significantly. Escapism also enables the venue operator to promote items on-screen and manipulate spend in the way they wish. Ranking of products in the menu structure also plays a part. For example, the average sales mix in a bar at the end of a trading period will show that 50% of all products sold though the Escapism system are “spirits and cocktails”.

Up-selling
Like any good table service, the Escapism system can up-sell and cross-sell items to encourage extra spend or new spend. Linking products like coffee with deserts, or snacks with beer, venue operators can very powerfully encourage extra spend.

New revenue streams
Operators benefit from new revenue streams from the use of chargeable content such as games, table to table chat and taxi ordering.

Customer insight
Understanding customer trends and behaviour has never been easier. Escapism “click tracks” use of the screen and provide patterns and trends to the venue operator with detailed usage of all purchases and content.

Operator Efficiencies
Bar and club operators benefit from various operational efficiencies such as:

• Being able to reduce waiter/waitress head count as all is required is delivery of orders instead of a full waitress service.
• Being able to introduce a table service cheaply as all is required is a delivery service.
• Creating new order points and maximising greater sales opportunities
• The bar area becomes more accessible to those who do not have a table as all those with a table now no longer need to go to the bar.
• Promoting up and coming events on screen such as quizzes, special nights and offers.

If you are interested in learning more about how the Escapism System can benefit your venue, please click here to fill in an enquiry form or contact

Roland Thompson
Sales and Marketing Director
roland.thompson@escapismmedia.com
+44 (0) 7989 351509